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JAMPRO Launches Campaign To Capture Greater Share Of Global BPO Market

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Category: News

Jamaica Promotions (JAMPRO) has set out to aggressively sell Jamaica as an ideal Business Process Outsourcing (BPO) destination.

The investment promotion agency, in partnership with the US-based outsourcing authority Nearshore Americas, will be hosting an investment promotion mission to encourage more investment in the BPO sector.

The mission is set for October 19-21 to introduce investors to the current business opportunities available in Jamaica for the BPO sector.

The BPO sector has been targeted by the government as a key driver of economic growth.

Jamaica currently has a marginal share of the global BPO market but is being positioned to secure a larger share of the global BPO market estimated to worth some US$1 trillion.

In Jamaica, about 22,000 persons are now employed in the sector, up from 12,000 in 2011 and this number is projected to grow to 30,000 in five years.

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